The Haier COSMOPlat industrial internet platform was designated by three major international standard institution ISO, IEEE, and IEC to lead the formulation of international standards of mass customization. The expected revenue from the market was designed to be derived from three categories: one-third produced and sold in China, one-third produced in China and sold overseas, and the rest one-third produced and sold overseas. It is a useful tool that is widely used for strategic planning and management in many organizations. Haier is a multinational company, based in China. Within Haier, highly efficient procedures that align with the creation of customer values were established; the“customer is always right”principle was enforced to the fullest extent; an innovative daily clear management method was developed which later evolved to Overall Every Control and Clear (OEC) Management ideology. Traditional empires are collapsing to make room for ecosystems. Haier: Taking a Chinese Company Global Aiming to be the number one producer of white goals, Haier developed the marketing expansion strategy as called “three thirds”. Zhang was the first Chinese entrepreneur to give a speech at Harvard. In many of Haier’s target markets, the company deliberately leaves out mention that it is a Chinese company in advertising and product brochures as they feel it would be detrimental to the brand if consumers associated the Haier name with China. Starting with communication, internet technology brought radical changes to traditional media industry, retail industry and created a myriad of new business models driven by free and co-sharing concepts. Haier Case Study. The company also spends time for ecological concerns and is very much enthusiastic in planting trees and promoting ‘green’ ideas. A factory for the manufacturing of refrigerators came into being in 1920 at Qindao. Globally it was acknowledged soon after it started producing full-sized refrigerators for North American market, competing directly with Whirlpool and Frigidaire. The aim of Haier's global branding strategy was to seize the opportunities amid the internet era when different countries were woven into the same web and a globalized Haier flourished in all parts of the world. Many enterprises have realized the importance of platforms but what impedes the transformation is the organization itself. There are may refrigerator in market who gives 5 years warranty but Haier gives only 1 year warranty During the Olympic Games, Haier, as the only Beijing Olympic Games Offical Sponsor of White Goods, provided 60,000 units of energy-saving innovation products to 37 Olympic venues. On the day the Beijing Olympic Games opened, Haier launched One Gold Medal, One Hope School project. Qindao Haier, Fisher and Paykel, and Haier Electronics group are subsidiaries of Haier. Powered by microenterprises, Haier Spirit will be strengthened and Rendanheyi will be the leader in the third epoch-making management revolution after the industrial revolution. In June, American Academy of Hospitality Sciences gave Haier Five Star Diamond Award and Zhang Ruimin a Five Star Diamond Lifetime Achievement Award. 1984, the Haier (pronounced "high-er") Group is China's largest home appliance manufacturer (Wang and Ong 2007), and the world's fourth largest white goods manufacturer (Chen 2008). The fragmented user demands brought by the internet called for radical changes to the internal organizational structure and procedures. While many factories reduced prices to increase the sales, Haier, with its renowned brand and reputation for high quality, raised the price by 12% and still attracted a lot of customers. It is a grand vision – Global Reputation. Mr. Haier. With the annexation of Huangshan group, Haier made its entry into television manufacturing in 1997. Haier is a multinational company, based in China. The story of company’s social concerns stands as a model of inspiration for others. Quality products created by quality talent, An international brand built by intertional talent, A glocalized brand developed by localized Haier talent, User experience scenarios created with EMC, Haier, Made in China 1984.12.26—2005.12.26, Haier, Made in the World 2005.12.26-2016.12.26, Haier, Made in Internet 2016.12.26-2019.12.26, 本网站会使用Cookies以提升您的访问体验。如继续浏览本网站，则表示您同意我们使用Cookies。更多Cookies政策请见本网站的. Haier, together with the Shandong Pavilion, the America Pavilion, the Italy Pavilion, the New Zealand Pavilion and the Shimao Pavilion, brought the culture and philosophy of innovation to the World Expo. Haier Group is equally enthusiastic in the field of social works. A trusted ecosystem and a co-sharing platform come from reforms in organization models. An analysis of the historical background: The previous period can be called the age of internet. Haier won the Enterprise Reform Innovation Award (Sails Award) and National Excellent Enterprise Management Award (Golden Horse Award), laying the foundation of talents and experience for future expansion. It was also ranked 86th among the world's 500 Most Influential Brands by World Brand Lab in 2006 and is the only Chinese brand to be among the top 100 for three consecutive years. In the process of sustainable innovation and entrepreneurship, Haier always upholds the principle of “prioritizing people's value”. At the same time, a world-class management model was developed in the U.S. with reinforced customer satisfaction, innovation and business excellency as the core. For external analysis, China experienced growing economic development from late 1980s, which means demand outstripped supply in home appliance industry. 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