Creative thinking is the process of coming up with new ideas or new approaches. Because, “Companies who are creative are more successful,” Marion says. Business Practices : The Business World 910 Words | 4 Pages. Creative thinking is the ability to consider something in a new way. It can be seen a critical life skill and something worth developing in kids. “Now we’re selling experiences, and those experiences need to be well-designed,” Marion says. EdD vs. PhD in Education: What’s the Difference? Strength in business critical thinking skills is required for the strong decision-making and problem solving skills that move a company forward. In fact, people rarely laud entrepreneurs for their creativity in problem-solving processes. Creativity is the driving force behind innovation and the incorporation of looking at things from a different perspective and freedom of restrictions by rules and written or unwritten norms. In fact, companies that actively foster creative thinking outperform their rivals in revenue growth, market share and competitive leadership, according to … “Creativity” and “innovation” are often used interchangeably for that reason, but are two separate concepts. The only thing companies can’t do is ignore creativity altogether, or hope the problem will solve itself. The creative process follows a format which takes the group up to the moment when creative thinking is unleashed. It is an activity of the mind seeking to find answer to some of life’s questions. Learn more about Northeastern University graduate programs. “Not everyone is going to be creative, but most people can learn the tools and techniques for being innovative,” Marion says. Be flexible with rules, but breaking them doesn’t necessarily mean you will achieve a creative idea, rather just a method to get there. TIP: Be revolutionary, break the rules, even in your day-to-day activities. The Importance of Creative Thinking in Business & Life | with Geoff Thatcher. Creativity is often seen as the forte of those in both the writing and design domain. Making Decisions In our daily and professional lives, we make hundreds, if … In-Demand Biotechnology Careers Shaping Our Future, The Benefits of Online Learning: 7 Advantages of Online Degrees, How to Write a Statement of Purpose for Graduate School, Online Learning Tips, Strategies & Advice, How to Create a Requirements Management Plan, How to Become a Human Resources Manager: Key Tips for Success, 360 Huntington Ave., Boston, Massachusetts 02115. The Importance of Creative Thinking. The role of creativity in entrepreneurship But it’s always been true both for business and for individual fulfillment. Business professionals must be able to act with autonomy. The first will lead customers to a grab-and-go food and wine and beer shop, featuring self-checkout lanes and the option to pick up any online orders. managers/leaders need to realize the importance of keeping themselves up to date. One change is that shoppers will be able to “choose their own adventure” by picking from one of two store entrances. However when it comes to decision making, it’s necessary to balance out the analytical mind to understand and consider all possible options. The following three examples help answer why critical thinking is important in business: Improve communication strategies.Communicating with different types of people require… Employers in all industries want employees who can think creatively and bring new perspectives to … Business. CREATIVE THINKING Creative thinking has various definitions. 7 Business Careers You Can Pursue with a Global Studies Degree. The successful application of critical thinking often results in more efficient work processes. According to the National Council for Excellence in Critical Thinking, it is the intellectually disciplined means of aggressively conceptualizing, applying, analyzing, synthesizing and assessing information collected through experience, observation or reflection, as a guide to taking actions. Employing creative people to join your team allows for a more imaginative approach to business problems. Emerge as an innovation leader within your organization. While creativity is the ability to produce new and unique ideas, innovation is the implementation of that creativity - that's the introduction of a new idea, solution, process, or product. It’s that creativity that’s helped Apple top the Boston Consulting Group’s list of “The Most Innovative Companies” for 11 years in a row, and grow a brand that speaks to more than its technology, but to design and innovation. Team bonding also helps the overall engagement among employees. As long as employees are clear about expectations, complete their work on time, and coordinate appropriately with their team, it’s an easy strategy to test and enables everyone to work when they’re feeling most creative, as opposed to a set time during the day. Eighty-two percent of executives surveyed by Forrester agree that companies benefit from creativity. You must now do your best to not just be creative but also keep whatever you are creating relevant to the users. Full-Time, Part-Time, Online, or Executive: Which MBA Format Is the Right Fit for Me? has proven to spark individuals’ creativity, Northeastern University’s D’Amore-McKim School of Business, survey by IBM of more than 1,500 chief executive officers. “There are a lot of competencies that go into realizing an innovation. Several retailers, like Apple, are trying to rise to the challenge by creating “experiences.” Take Starbucks, for example. Dženana Poljo, Astraia Consulting AB:…, Emilio Echalar, AB SKF: ”Jag vill guida mina…, "Vill du ocksÃ¥ det bör du söka till…. Among those benefits include increased revenue and greater market share. Executives need to be comfortable with failure, and give employees the freedom and flexibility to experiment with and explore new opportunities. Creative ideas and innovative approaches can come from almost anywhere- from your partners, customers, target groups, employees. Creativity in business is a way of thinking that inspires, challenges, and helps people to find innovative solutions and create opportunities out of problems. Explore Northeastern’s first international campus in Canada’s high-tech hub. Creative problem solving gives that competitive edge that any business is striving to achieve. It might be a new approach to a problem, a resolution to a conflict between employees, or a new result from a data set. That's why it is important an open exchange of ideas to be supported and encouraged by the company. What if you were to channel the whole team’s creativity? However, it is the art of generating solution to problems by the force of imagination and reasoning. At Northeastern, faculty and students collaborate in our more than 30 federally funded research centers, tackling some of the biggest challenges in health, security, and sustainability. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. Encouraging the employees to think outside of the box and giving them time and resources to explore new areas for innovative ideas is the key to cost-effective business solutions. “Companies do need to take burnout into consideration,” Marion says, “and maybe take some time between projects or offer sabbaticals to recharge their employees.”. Why is it important? Creative thinking is not just constructive but also destructive. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. This lesson explains creative and critical thinking and shows the importance of both in business. Why innovation matters and the steps you can take to make a meaningful impact on your current company. Creative ideas should also be evaluated quickly rather than put through a painfully slow review process. The Importance of Creativity in Business Organizations today operate in a highly competitive, global environment, making creativity crucial. Creativity will always be in high demand as it is not something robots can replace easily! The need for creative problem solving has arisen as more and more management problems require creative insights in order to find suitable solutions. The impact new technologies have on the market is growing progressively hard to ignore.An oversaturated and digital market has struck fear into the hearts of business owners trying to sell and, marketers have become their hired guns. It is also worth considering building an innovation team within your organization, whose role is to tap into creative energies to develop new products, services, or processes within an organization. Organizations today operate in a highly competitive, global environment, making creativity crucial. Success depends on people able to learn their jobs quickly and to perform successfully in situations requiring problem solving. It encourages us to look at other perspectives and even open up to the idea of new solutions. Just how important is creativity to business? Aside from a solid idea, one of the most important aspects of a business is increased productivity. Not everyone is suited for the traditional nine-to-five schedule. */. Today our expert guest is Geoff Thatcher, the founder and CCO at Creative Principles. Simply seeing the Apple logo has proven to spark individuals’ creativity; their actions mirroring how they perceive the brand. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. With creativity can also come burnout. I think [people] will have better lives if they are more creative problem solvers. The second entrance will bring customers to the store’s other beauty, fashion, home, and electronics displays. The creative process brings together various people including managers, office personnel, line workers or supervisors, and many others. They can bring you fresh perspectives and ideas, so show them that you’re listening and open to their feedback. Critical Thinking is a domain-general thinking skill. As you continue to develop your creative thinking skills, be alert to perceptions about creative thinking that could slow down progress. Organizations should instead focus on diversity, bringing in a variety of viewpoints, cultural backgrounds, and skill sets. “It helps to look at things from a different vantage point.”. Whenever possible, a leader should notice and publicly affirm creative thinking. There are endless reasons why creativity is important. Creativity improves the process of solving problems. The importance of creativity in business. One of the things that make thinking creative is by having the ability to perceive things and situations in a way that is not usual and obvious. ... Business innovation is a creative process that starts with an idea and runs through to development and … Creativity and innovation are significantly imperative to being competitive in today’s business world. Why? Creative Thinking Fiction and Facts. Creativity has given Apple its competitive edge, and inspired an unparalleled end-to-end user experience; Apple’s brick-and-mortar stores are as clean and modern as the products it sells. Creativity and innovation within a well-run companies have always been recognized as a sure path to success. It is needed to ensure … “Creativity is essential in business because it’s a differentiator,” says Tucker Marion, an associate professor in Northeastern University’s D’Amore-McKim School of Business and director of the Master of Science in Innovation program. One reason for that is: Creative leaders are more comfortable with ambiguity. The Future of Work: 4 Key Skills for Digital Innovation, Tips for Taking Online Classes: 8 Strategies for Success. by Richard Shuster | Jul 6, 2020 | Podcast | 0 comments. ... Creative thinking is required to regularly come up with new ideas to solve problems that may arise, and to address the challenges brought about by changing customer requirements, market structures, or competitive fields. In organizations, creative thinking is a concept that raises blood pressure, conflicts, contradictions, and emotional debates, causing conflicts. Plus receive relevant career tips and grad school advice. But once you start digging, there’s more creativity in the iPhone. Creativity is what fuels big ideas, challenges employees’ way of thinking, and opens the door to new business opportunities. By design, the creative process encourages collaboration, and this is the most important benefit of offering a workplace where creative thinking can occur. Okpara (2000). Any business that experiments vigorously will experience failure—which, when it happens, should be mined to improve creative problem solving, team learning, and organizational performance. Creative thinking increases productivity. invention in business. Rather than try to replicate Apple, however, business leaders should focus on how they can foster creativity within their own organization. “If you’re looking at an iPhone versus a Samsung, at the outset, they’re very similar. When applying critical thinking in business, a leader must use logic to identify, understand, analyze and solve problems. The time away from devices and tech is an important part of the process of creative thinking. And as industries continue to evolve, business goals and priorities will need to change. Thanks for reading and feel free to contact and to follow me! There’s just one major disconnect: Despite the perceived benefits, 61 percent of executives don’t actually see their companies as creative. Creativity needs to be prioritized—and for good reason, reminds Marion. Only 49 percent, however, are confident their organizations are equipped to deal with the transformation. Creative thinking can ultimately set your business apart from all of the others, making consumers want to have your product and service over others. (McKinsey). The people chosen to participate depends on the problem being solved. Because; Complex organizations It’s been the key to successful enterprise forever. Industry Advice Creativity inspires employees to work with each other. 18. “Creativity lends itself to unique solutions to problems,” he says, “and to unique features on products, or unique business models and sources of revenue.”, 84% of executives say innovation is important to growth strategy, but only 6% are satisfied with their company's performance. Remember that creative thinking and problem-solving are ways to transcend the limitations of a problem and see past barriers. Eight in 10 surveyed CEOs said they expect their industry to become significantly more complex. Creative problem solving gives that competitive edge that any business is striving to achieve. Strategic thinking also encourages you to take a long view of your company's business model and operations. Q. Yes, in many cases there is only a small part of the company with the … Click To Tweet. Focusing on Problem Solving. “Innovation isn’t just one thing,” Marion says. Like a fingerprint, no two people think creatively in the same exact way. Passionate for visual storytelling and photography. The chain recently announced plans for how it’s reimagining its more than 1,800 stores. Creative leadership is defined as ability to define clear and compulsory vision that others will follow. Over the last few years, the design industry has undergone major changes and the importance of creativity is something that you should know about. We offer a variety of resources, including scholarships and assistantships. Creative leaders must be able to think and observe idea or issue from different angles (McLean, 2007). Creativity is different because creativity is a mechanism to being innovative. Stimulating creativity and exploring completely new and unknown before territories lead as result to increasing the productivity of the organisation. It doesn't matter if we're talking about developing a new strategy or an innovative way to stay ahead of the competition. Offering flexible arrangements, such as the ability to work from home, is known to make employees healthier, happier, and more productive. You can have great ideas, but not be innovative.”. The happiest people are those who live creative lives. Just because someone is first to market with a feature doesn’t mean they’re more creative. Public Health Careers: What Can You Do With a Master’s Degree? Your company could have persistent operational problems that prevent it from maximizing success, so you and your employees must think critically about the root causes of problems. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } Lauren Landry is the former associate director of content marketing for Northeastern University's Enrollment Management team. And there is no innovation without creativity. Main objective of creative leadership is to establish creative friendly environment inside organization. Here are five ways you can foster creativity within your own team: Not every idea will be a success, but big breakthroughs won’t occur if the company plays it safe. Creative thinking and creative thinkers are needed in those situations because it pushes out of that linear way of thinking. Taking “no” off the table ensures all ideas are heard. 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